Email List OG’s – This is for you!


If you’ve been on my email list from EmpowHER Fitness this is for you! Having you read this makes me so nervous because it makes what I’m about to tell you so real. For over two years, I’ve had this dream that I haven’t told anyone. I finally got to a point last September where I said it’s time. It’s time for me to start living and doing what I ask women to do every day – step out of their comfort zone and go for it.

And it is….

 On September 1st, I will start Mission48 where I will compete in 48 fitness competitions in 48 states in 48 days to inspire other women and girls that they’re stronger and more capable than they could ever imagine. You’ve been with me from the start. You’ve competed in EmpowHER Fitness Events. You’ve been a part of our coaching team. You’ve come to masterclass calls. You’ve watched EmpowHER Fitness grow – which is why I want you to be the first to know about Mission48. You may be asking: “What kind of crazy person decides to challenge themselves to do this?”

Great question!

I see women every day who struggle with confidence the same way I struggled. I can’t stand by anymore and hope someone else steps up to tell women the truth about confidence. Confidence isn’t built in a comfort zone; confidence is built by doing hard things.Confidence isn’t given, it’s built & is available to every single one of us.

Years ago, I watched Iron Cowboy complete 50 Ironmans in 50 States in 50 Days and it inspired me to see him push his limits in ways that seemed impossible. It got me thinking, “What if I 48 different competitions in 48 states to inspire other women to push their limits together with me?” I quickly shut that idea down because I had no clue where to even start.

As much as I wanted to keep doing what was comfortable, I couldn’t shake the feeling like I was meant to do something I was really scared to do.
One night last September I sat down on my bed, wrote a prayer and asked God for a sign. A real sign. Something I couldn’t ignore or couldn’t consider coincidence. 


**real life prayer

The next morning, mid-back squat, I’m listening to a random podcast with Ed Mylett and Colin O’Brady. He shared about his solo-mission through Antarctica to raise money for charity. He said something that struck me to my core and changed my life from that point on:

“So many people are living in the 5-6s where everything is good and comfortable, but not great. They’re never getting to 9s and 10s because they’re too afraid to ever be at a 1. They just rinse and repeat 5s and 6s their own life.”

So, there I am, mid-back squat and I said to myself: “I’m doing it!”

When I hit this send button, it’s real. And I’m excited to do it because it means that I can speak to women and girls and say with conviction that “confidence is built.” But, I’m not going to lie… I’m nervous and still have no clue how we are going to pull this off.

Over the 48 days, I will be raising money and awareness for ROX, Ruling Our Experiences, a501(c)3 that develops confident girls who owns their relationships, experiences, decisions, and future. Our goal is to support 10,000 girls for their programs in schools (I’ll share more info about them later!).

Next week, I’ll announce Mission48 publicly on June 1st and I wanted you to be the first to know! If you want updates on the mission, information about ROX, or join me for a competition, simply click here and your name will be added to the list for Mission48 Updates! 

Will you join me? 

Click here to join in my Mission48 email list!

Always believe, 
Kelsey “It’s finally real” Lensman

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We are COMPLETE! Mission48 – our hybrid fitness journey across the United States. I’m competing in events of all fitness realms.

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